LEGO® is just the medium we use to give our ideas and knowledge a physical representation. The steps and processes we go through after building with the bricks will help uncover the gold.
Get to the heart of the matter using the power and magic of LEGO®! LEGO® Serious Play® is an unorthodox approach to business meetings where your team tells stories and shares ideas by building 3-dimensional LEGO models – hence the term ‘serious play’! Forget Post-It notes, PowerPoint presentations and flip charts; with LEGO Serious Play you can have everybody engaged and collaborating to solve problems and improve decision-making. Designed and utilised by the LEGO Group for their own corporate strategy, LSP is used worldwide by certified facilitators in helping a wide range of companies with a variety of topics. From strategy to culture to product design and innovation; the LSP method cultivates a deeper and richer transfer of ideas. Indoor space with one table per six people, projector and screen required 2 hours 2 – 100
LEGO Serious Play
About LEGO Serious Play
Enquire Now
Location
Duration
Group Size
Key Facts
ENGAGEMENT: a refreshing alternative to PowerPoint slides and brainstorming, LEGO® Serious Play® creates a playful environment where all of your delegates will have a chance to express their ideas openly so that the group can harness their collective expertise.
REAL BUSINESS OUTCOMES: far from being one of our usual fun team building events, this is a serious business solution. The LEGO® is just the medium we use to explore the topic on your agenda and drive to actionable outcomes.
CREATIVE: When using the LEGO® Serious Play® method, creativity abounds as you co-create physical representations of ideas and express them with storytelling and metaphor. These are powerful skills that we all possess but have forgotten how to use. LEGO® Serious Play® makes it easy to express the knowledge locked inside without having to be a LEGO Master.
DIVERSE: Whether your team is restructuring, innovating, designing new products or services, planning for the future or creating your culture, LEGO® Serious Play® can help your team find the right answers.
Key Benefits
Lateral Thinking
Problem Solving
Building Trust
Time Management
Uniting Teams
Communication
Leadership
Teamwork
Planning & Strategy
Working As One Team
Inclusions
- 1 – 4 hours
- Expertise of an accredited LEGO® Serious Play® facilitator hosting the session
- Customised LEGO® Serious Play® session design
- All materials, including more LEGO® than you’ve ever seen!
Frequently Asked Questions
This is not a design competition. And aside from that, we go through a very structured warm up and skill building process so everyone has the expertise to use the bricks and settle into the method.
Far from it. The Lego® Serious Play® method was developed by the owner and top executives of the LEGO Group and they use this same method in their corporate setting. LEGO® Serious Play® has been studied and supported by scientific research in Constructivism, Flow Theory, Hand-Mind Connection and Play at Work. The method is being used by global companies and is a tool for thousands of certified coaches, therapists, and business executives.
“Change the process, change the outcome”. If you have ever finished a business meeting and come away without clarity, without all participants having expressed their ideas freely, without getting full engagement, or without doing so in a positive, enthusiastic, or efficient way, LEGO® Serious Play® will provide a refreshing alternative.
LEGO, SERIOUS PLAY, IMAGINOPEDIA, the Minifigure and the Brick and Knob configurations are trademarks of the LEGO Group, which does not sponsor, authorise or endorse this website.
Hear From Some Of Our Clients 💜
“Thank you for another fabulous team-building event. I was unexpectedly delighted with the level of connection and richness of the conversations that arose from the Lego Serious Play activity. Thank you for creating this special moment for our team!”
Dietitian Connection
“We have used Pinnacle for a number of our Corporate Retreats and continue to work with them because they reliably provide fun team building activities that the whole team can and do enjoy. We get very positive feedback from our Team in relation to these activities. This is the first time that we used them for a more serious Team Building activity with the Lego Serious Play and it was well beyond our expectations.
The Team were engaged and we had some productive conversation in relation to outcomes. Brendan listened to what we wanted to build and fit both sessions in to our existing Agenda really well. Pinnacle always work within our timelines which are sometimes quite tight and also ensure that they are working with our venue provider as well. We absolutely recommend Pinnacle and don’t hesitate to credit them in our social media posts.”
Baybridge
“Pinnacle were outstanding – I honestly can’t fault them. Their programs are well run but relaxed, they are incredibly well prepared, and they really listen to the goals you have for your Team. As someone who always has to be “on” in bringing our team together, it was nice to entrust Pinnacle to bring out the best and challenge us and just be one of the crew. Highly recommended!“.
Paperform
Get Your Same-Day Quote Today!
Join thousands of teams who’ve built stronger culture, deeper connection, and real results through unforgettable experiences.
