LEGO® is just the medium we use to give our ideas and knowledge a physical representation. The steps and processes we go through after building with the bricks will help uncover the gold.
Get to the heart of the matter using the power and magic of LEGO®! LEGO® Serious Play® is an unorthodox approach to business meetings where your team tells stories and shares ideas by building 3-dimensional LEGO models – hence the term ‘serious play’! Forget Post-It notes, PowerPoint presentations and flip charts; with LEGO® Serious Play® you can have everybody engaged and collaborating to solve problems and improve decision-making. Designed and utilised by the LEGO Group for their own corporate strategy, LSP is used worldwide by certified facilitators in helping a wide range of companies with a variety of topics. From strategy to culture to product design and innovation; the LSP method cultivates a deeper and richer transfer of ideas. LEGO® Serious Play®
About LEGO® Serious Play®
Key Facts
ENGAGEMENT: a refreshing alternative to PowerPoint slides and brainstorming, LEGO® Serious Play® creates a playful environment where all of your delegates will have a chance to express their ideas openly so that the group can harness their collective expertise.
REAL BUSINESS OUTCOMES: far from being one of our usual fun team building events, this is a serious business solution. The LEGO® is just the medium we use to explore the topic on your agenda and drive to actionable outcomes.
CREATIVE: When using the LEGO® Serious Play® method, creativity abounds as you co-create physical representations of ideas and express them with storytelling and metaphor. These are powerful skills that we all possess but have forgotten how to use. LEGO® Serious Play® makes it easy to express the knowledge locked inside without having to be a LEGO Master.
DIVERSE: Whether your team is restructuring, innovating, designing new products or services, planning for the future or creating your culture, LEGO® Serious Play® can help your team find the right answers.
Key Benefits
Communication
Leadership
Teamwork
Planning & Strategy
Working As One Team
Lateral Thinking
Problem Solving
Building Trust
Time Management
Uniting Teams
Inclusions
- 1 – 4 hours
- Expertise of an accredited LEGO® Serious Play® facilitator hosting the session
- Customised LEGO® Serious Play® session design
- All materials, including more LEGO® than you’ve ever seen!
Frequently Asked Questions
This is not a design competition. And aside from that, we go through a very structured warm up and skill building process so everyone has the expertise to use the bricks and settle into the method.
Far from it. The Lego® Serious Play® method was developed by the owner and top executives of the LEGO Group and they use this same method in their corporate setting. LEGO® Serious Play® has been studied and supported by scientific research in Constructivism, Flow Theory, Hand-Mind Connection and Play at Work. The method is being used by global companies and is a tool for thousands of certified coaches, therapists, and business executives.
“Change the process, change the outcome”. If you have ever finished a business meeting and come away without clarity, without all participants having expressed their ideas freely, without getting full engagement, or without doing so in a positive, enthusiastic, or efficient way, LEGO® Serious Play® will provide a refreshing alternative.
LEGO, SERIOUS PLAY, IMAGINOPEDIA, the Minifigure and the Brick and Knob configurations are trademarks of the LEGO Group, which does not sponsor, authorise or endorse this website.